Korean beef or “Hanwoo” is highly demanded domestically within Korea. It is preferred by the Korean consumers due to its high marbling, tenderness, richness in flavor, and juiciness. Hong Kong was the first export location for Hanwoo beef, with Elite as the importer pioneering this since 2016.
Currently, Elite carries the following brands; Pyeong Chang, Hapcheon and Hadong into the Hong Kong and Macau market.